Law firms make boring social media. Accountants too. In fact most service businesses do. I'm sorry guys, but it's true.
Because they think they have to. Because they're serious businesses.
And this is why those businesses don't get seen on social media, despite many of them throwing money at it. And being seen is kinda the point.
The problem: they pay low budget agencies £200-300 per month to post content on their behalf and for that budget they get 3-4 posts a week of exactly the sort of posts I satirise in this video.
Now hear me out, I'm not saying that lawyers and accountants should be popping on wigs and doing funny accents.
I'm saying that they need to learn to optimise their current output so that it stands out better when people are scrolling through a feed that largely consists of entertaining videos and posts by their friends. And graphics like the one in the video aren't going to do that.
So what do you do if you're one of those companies paying for ineffective social media that nobody engages with.
First, you STOP.
Then re-evaluate.
If you want to be truly great on a social media platform, with a social media manager who posts daily to multiple platforms and handles all your engagement too, you need to invest at least £2,000 a month. And for may businesses that's simply not an option. So what then?
If you want to stick with a £200-300 budget, there are better ways to spend this money:
Paid social media adverts. Paid ads allow you to target a specific audience: you can choose your demographic really specifically, by age, gender, income, geographical region, interests and more
Social Media Audit: Get your social media output reviewed by a third party who can make recommendations for improvements
Training. A lot of the skills you need to make great social media yourself aren't that difficult to learn. It's way more cost-effective to learn how to create this stuff than to pay someone else to do it for you.
Strategy. You can have a social media expert map out a strategy telling you what sort of content to post for months in advance, based on a detailed analysis of your business and how your competitors are faring online.
At the end of the day, if you’re going to be on social media, don’t just tick the box—make sure you’re doing it right.
Because being forgettable is costing you more than being bold ever will.
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