Simple Social Media Video for Real Businesses
How to plan, film and edit video that actually works on Instagram, YouTube, Facebook & TikTok
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Stop Avoiding Video. Start Making Content That Actually Works.
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If you run a business, you already know you should be using video on social media. But most businesses don’t — not because they’re lazy, but because video feels:
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awkward
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expensive
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confusing
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and way too technical
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This 4-hour, in-person workshop is designed to remove every one of those obstacles
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​Who It’s For​
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Small business owners creating their own content
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Marketing staff who need practical, repeatable skills
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Anyone who wants to stop outsourcing video and start doing it confidently in-house​​
What You’ll Leave With​
By the end of the session, you’ll be able to:
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Film yourself confidently
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Generate ongoing video ideas
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Shoot usable, professional-looking content
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Edit and publish videos for Instagram, Facebook, YouTube and TikTok
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Build a sustainable system you can use week after week
What This Workshop Will Teach You Instead
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This hands-on, confidence-building workshop
shows you:
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What kind of video actually works for businesses on social
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How to come up with content ideas without overthinking
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How to feel comfortable on camera (even if you hate it)
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How to shoot simple video using just your phone
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How to edit engaging videos using free and freemium software like CapCut and Edits
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How to add captions, text, music and effects while keeping your content authentic and engaging
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Social media isn’t really about business—it’s about entertainment.
People scroll Instagram, TikTok, YouTube, and Facebook to catch up with friends, laugh at memes, and watch fun videos.
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So when businesses post boring branded images or stiff corporate videos, it’s no wonder they get ignored.
Your content isn’t just up against other brands—it’s up against creators, funny clips, and stories that actually make people stop scrolling.
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That’s why:
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Fancy graphics barely get seen
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Over-polished corporate videos flop
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“It has to be perfect” means nothing gets posted
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Ironically, the stuff companies spend the most on usually works the least.
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​Hi, I'm Paul
​...and I work in social media. As well as coaching I manage the accounts of other businesses and create hundreds of pieces of content every single month. So I know what works and what doesn't.
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The skills and strategies I teach in this workshop are the same ones I use on a daily basis to promote a wide variety of businesses.
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1. Start with a short chat
Get in touch using the form below to arrange a 15-minute call and we’ll have a relaxed chat about your business, your team, and what you’d like to get out of social media video. This is also a chance to make sure the workshop is the right fit for you.
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2. Choose a date and location
If you’d like to go ahead, we’ll agree a date and I’ll deliver the workshop in person at your workplace, or at a location you arrange.
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3. Confirm your booking
The workshop costs £350 for up to 4 attendees. Payment in full is required to secure your booking.
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4. Travel expenses
For workshops outside York, reasonable travel costs (such as train fares and taxis) will be agreed in advance and added to your invoice.
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5. Attend the workshop
On the day, your team will learn how to film natural, authentic videos for social media and edit them in a simple, repeatable way — so they can keep creating content confidently afterwards.